What type of world do you want? I

QuarterBit – Kyoto01

This is the first of a series of posters on the Kyoto Protocol. The idea is to show how every little thing can make a difference. For that I counted every letter used on the Kyoto Protocol text and created a way of showing the different proportions between all the letters used. I was trying to give it two levels of reading. The first is the literal one, the black blocks of proportion. But what I was really aiming for was a second level, the one where after you’ve been ’smashed’ by the simple and almost naked feel of the message you can go deeper and find out that even if the E block is so big, you couldn’t have the protocol if there weren’t any Z’s (35 only).

So, for as much as the signature from the USA is needed on the protocol (the USA are obviously the E) you still need us mere mortals and Z’s to save the world.

Poster Type: Helvetica bold

By: Pedro Monteiro


About Pedro Monteiro

As Digital Art Coordinator I've been working on planing and designing solutions to publish across different digital platforms, as the iPad, Android tablets, etc. As an consultant for INNOVATION I've been working on concept, project managing and designing applications for several media.
This entry was posted in Design, Typography and tagged , , , . Bookmark the permalink.

6 Responses to What type of world do you want? I

  1. fil paiv says:

    bery good, so much in one time, i lke it…graphical with meanig beyond it self.
    lets all go for a walk…on the back of beyond??

  2. Pingback: Kyoto Protocol Letter Count « Quarterbit’s Weblog

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