This is the first of a series of posters on the Kyoto Protocol. The idea is to show how every little thing can make a difference. For that I counted every letter used on the Kyoto Protocol text and created a way of showing the different proportions between all the letters used. I was trying to give it two levels of reading. The first is the literal one, the black blocks of proportion. But what I was really aiming for was a second level, the one where after you’ve been ’smashed’ by the simple and almost naked feel of the message you can go deeper and find out that even if the E block is so big, you couldn’t have the protocol if there weren’t any Z’s (35 only).
So, for as much as the signature from the USA is needed on the protocol (the USA are obviously the E) you still need us mere mortals and Z’s to save the world.
Poster Type: Helvetica bold
By: Pedro Monteiro